Bayer, a life science company with a more than 160-year history, has been operating in Türkiye since 1954. Bayer Türkiye, Bayer's largest subsidiary in the Middle East Region, selected Paratika to enhance dealer payment processes.
Through the strategic initiative, Bayer Türkiye's dealers can now collect payments through payment links sent via their ERP systems, utilizing Paratika's Virtual POS infrastructure. At the same time, the dealers have the flexibility to settle their payments to the main company either by using a credit card or by leveraging Paratika's split payment feature to use multiple cards.
The primary advantage offered to Bayer through this project is Paratika’s Agro Gateway solution, which enables to collect payments with ‘agricultural credit cards’ (credit cards issued by banks to meet agricultural companies’ needs) from seven banks through a single integration with Paratika. This allows agro product dealers to receive payments from farmers as well as the main companies to collect payments from the dealers using agricultural cards, streamlining the entire payment process.
Paratika's Agro Gateway solution, an industry-first initiative with unparalleled infrastructure, offers a unique and comprehensive payment system tailored specifically for the agricultural sector. The solution not only promotes the growth of agricultural enterprises but also positions Paratika as a leading competitor, capturing a substantial market share within the agricultural sector.