This development brings with it a new need. The fact that online shopping has started to take place in all areas of our lives and the e-commerce sector, which continues to grow rapidly, reveals that this area needs to be democratized. We are talking about an e-commerce ecosystem that is accessible, safe and easy to use by everyone, especially buyers and sellers.

When we look at the reasons whp people have not done e-commerce shopping in the last 3 months, according to TUIK data the difficulty of ordering online (concerns about skills and talent) stands out as an important factor with a share of 16.3%. The rate of those who cited their concerns about payment security and privacy is 19.6 percent among people who do not buy online. In e-commerce customer satisfaction surveys, it is seen that the payment experience affects all satisfaction.

Getting paid is one of the most critical issues for all components of e-commerce. It requires knowledge of both technical, financial and legislative and regulatory issues. In this sense, as Paratika, we see that especially small and medium-sized enterprises and startups have difficulties and we aim to make life easier for them in the whole process.

Bank quality virtual POS for all companies

Paratika, a brand of the Payten family, which manages Turkey's largest online payment network with 27 banks and more than 45 thousand member businesses, provides bank-quality virtual POS service to all companies from small to large. By applying online to Paratika Payment Institution, which has a license from the Central Bank, either directly or through many website software companies with which it is integrated, they can have Paratika virtual POS in one day and start receiving payments from all cards and 9 installments.

E-commerce companies that have Paratika with appropriate commission rates without having to deal with financial agreements with banks one by one, can receive one-click payment, recurring payment, payment by link and mobile wallets. In addition, they can include the virtual POS of the banks they want to work with and the different payment methods they want to add to their existing payment pages without spending a separate effort for the technical integration of each of them. Thus, they ensure customer satisfaction and loyalty with the payment page that supports all cards and 9 installment programs, with integrated anti-fraud solutions for transaction security in PCI DSS and SSL certified payment infrastructure, and ensures a smooth completion of the payment experience.

In the payments sector, we are the only player that can provide a wide range of solutions such as smart transaction routing, integrated anti-fraud module, card storage, recurring payment, installment programs, secure payment with IVR, payment by link, B2B collections, and 24/7 phone technical support with R&D engineers. We can say that “The e-commerce sector should be democratized, e-commerce should be easily accessible to everyone”, feeling the power of operating within the European software giant Asseco Group, which operates in 60 countries with its 28 thousand employees. Our experienced team in our R&D center at ITU ARI Teknokent works non-stop to develop solutions ready for the future of digital transformation.