Payten Country Manager Burak Kutlu stated that they have witnessed that businesses that have rapidly realized their digital transformation during the pandemic can turn the crisis into an opportunity and take a few steps forward, adding, “It is for Payten to focus on SMEs, which are undoubtedly one of the most important players in the payment systems ecosystem, and to be a safe road partner for them. It is also of great importance for Payten.”
Emphasizing that e-commerce is no longer the payment tool preferred by only a certain segment, it has become a must-have for every business type, Kutlu stated that the TUIK SME Enterprise Statistics 2020 research shows that 70.3 percent of startups use their own websites or mobile applications: “Operating as the flagship of the industry by providing the first payment in the field of online payment systems 22 years ago, Payten rolled up its sleeves to open doors that will provide solutions to the needs of every sector, with the awareness of its duty. According to TUIK statistics, the ratio of the number of SME enterprises born in 2019 to the number of active SME enterprises in 2019 (startup birth rate) was 13.1 percent, while this rate increased to 14.7% in 2020. This acceleration shows that it is necessary for new born enterprises to determine their business models correctly from the beginning according to today's requirements and set out with a reliable business partner.”
Kutlu shared the following information: “Our Paratika Payment Systems brand, which is the strongest business partner of SMEs in receiving online payments, has the Central Bank license and the latest security certificates. With Payten's global support and R&D power our Paratika Virtual POS solution, which enables member merchants to receive payments quickly, safely and easily, offers single, easy-to-use integration to SMEs that are just starting out in e-commerce or want to grow in this field; we enable them to receive payments with all installment and card programs without dealing with the integration of each of them and making financial agreements with banks one by one. Businesses can ensure that their initiatives progress quickly by delivering the payment issue to an expert brand and providing 24/7 live support service to their customers.”
“We offer many advantages to SMEs with Paratika”
Noting that they aim to make e-commerce accessible to everyone with the motto of 'E-Trade for Everyone' and that they attach great importance to integrator collaborations in this sense, Kutlu said that they offer many advantages to SMEs by integrating Paratika Virtual POS infrastructures to website software companies that enable SMEs to easily prepare their website and e-commerce infrastructures: “The solutions of Payten, which is part of the Asseco Group, the sixth largest software company in Europe, operating in 60 countries with 28,000 employees, are not limited to these. The virtual POS service we provide to banks and financial institutions and our payment gateway solution to member merchants are the leading solutions we provide for all areas of payment systems. We manage Turkey's largest online payment network, with 27 banks where we offer virtual POS solutions and more than 45 thousand member businesses that we accept payment from. We enable customers to use all functions that are not available to any of the players in the online payments world, such as smart transaction routing, integrated anti-fraud module, card storage, recurring payment and installment programs, secure payment with IVR, payment by link, B2B collection solutions, with a single integration. With the eamless management of over 1 billion transactions per year on Payten in 2020, we are ready for the future of digital transformation with our infrastructure to meet the rising transaction volume. The expectation of reaching the expected sizes in e-commerce in the next 10 years in a much shorter time gives us the strength to look to the future with more hope and to develop the ecosystem with innovations and collaborations."