Payten hosted its Merchant Business Units Summit in Istanbul, bringing together commercial and strategic teams from 14 countries across Southeast Europe, Türkiye, and the wider EMEA region. The two-day summit served as a dynamic platform for aligning regional goals, sharing market-specific insights, and exploring new ways to drive value for merchants in an increasingly digital payments landscape.
Held under the theme of collaboration, innovation, and operational excellence, the event featured a series of hands-on workshops and strategic sessions designed to accelerate cross-market initiatives and enhance service delivery models.
The summit was not only about exchanging best practices but also about shaping a unified vision for how Payten engage, support, and grow with its merchants in diverse markets.
Throughout the sessions, business leaders discussed key challenges and opportunities in merchant acquiring, including evolving customer expectations, regulatory shifts, and the impact of AI and automation in payment operations. The summit also facilitated deeper alignment between local business units and central product teams—laying the groundwork for more integrated commercial execution going forward.
Beyond the structured agenda, the summit offered valuable time for networking, peer learning, share experiences and recognition of shared achievements across the group.