Türkiye’s premier insurance firms, Türkiye Sigorta and Türkiye Hayat Emeklilik, have strategically embraced the Payten Payment Gateway to revolutionize their collection processes across diverse sales channels. This integration significantly reduces commission costs and streamlines payment operations into a single, integrated platform.
This cutting-edge system, fully compliant with PCI DSS Level 1 standards and leveraging advanced tokenization technology, guarantees a seamless payment experience by ensuring top-notch security. The Smart-Switch feature optimizes transaction routing to preferred banks without storing card information, thereby enhancing sales conversion rates.
After successful pilot implementations, this sophisticated infrastructure has been rolled out nationwide, tailored to meet the unique needs of their customers. The solution not only maximizes operational efficiency but also elevates customer satisfaction to new levels. In 2023, the system achieved remarkable milestones: a 28% increase in registered cards, a 20% surge in transaction volume, and a 22% boost in Payten Türkiye’s revenues.
This pioneering project highlights the unwavering commitment of Türkiye Sigorta and Türkiye Hayat Emeklilik to the digital transformation of the insurance sector. By providing a regulatory-compliant, secure payment framework, they are setting a new benchmark in the industry, showcasing their leadership and innovation in the digital age.